Amazon's Prime Video is applying AI to adjust actors' lip movements so they match dubbed dialogue tracks. The German series Maxton Hall is the first title to get the treatment with an English dub. The company says the feature is aimed at making localized versions feel more natural to viewers.
Amazon's Prime Video is rolling out an AI feature that adjusts actors' mouth movements so they align with dubbed dialogue. The tool debuts with the English dub of the German show Maxton Hall, and the company says more titles will follow. It is the latest example of streaming platforms using AI to improve localization for international audiences.
Qualcomm is designing custom silicon for AWS spanning several product generations, with an emphasis on AI inference workloads. The arrangement expands Amazon's use of purpose-built chips alongside its existing in-house processors for cloud AI services.