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productsSEP 9 13:55 UTC

Prime Video uses AI to sync actors' lip movements with dubbed audio

Amazon's Prime Video is applying AI to adjust actors' lip movements so they match dubbed dialogue tracks. The German series Maxton Hall is the first title to get the treatment with an English dub. The company says the feature is aimed at making localized versions feel more natural to viewers.

AmazonPrime VideoAI dubbingAI in mediacontent localizationlip synchronization

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